On March 10 in Hanoi, De Heus Group, in collaboration with Hung Nhon Group, officially announced the Sustainable Agricultural Value Chain Development Strategy for the 2026–2036 period, reaffirming their long-term investment commitment in Vietnam.
The event was attended by Mr. Phung Duc Tien – Deputy Minister of Agriculture and Environment; Mr. Nguyen Thanh Ngoc – Deputy Minister of Justice; H.E. Kees van Baar – Ambassador of the Kingdom of the Netherlands to Vietnam; along with leaders from various departments under the Ministry of Agriculture and Environment, and senior executives from De Heus and Hung Nhon.
Having been present in Vietnam for nearly two decades, De Heus has consistently pursued a long-term strategy focused on developing a sustainable agricultural value chain.
According to Mr. Gabor Fluit, CEO of De Heus, Vietnam is a strategic market within the company’s long-term vision in Asia. Under the 2026–2036 strategy, De Heus is committed to continued long-term investment, supporting Vietnamese farmers through comprehensive solutions aimed at improving production efficiency and promoting sustainable development.
At present, Hung Nhon serves as a key strategic partner of De Heus in Vietnam. To date, the two groups have jointly implemented 15 projects across Tay Ninh province and the Central Highlands, with a total investment of approximately VND 12.4 trillion. Among these, Tay Ninh has been identified as the core development hub, hosting 12 projects with total investment capital of VND 10 trillion, playing a central role in building a large-scale integrated ecosystem encompassing livestock production, processing, and export.
The 2026–2036 period marks a strategic milestone for both De Heus and Hung Nhon in their journey to establish a modern, sustainable livestock value chain aligned with green agriculture trends and the increasingly stringent demands of both domestic and international markets.
The two partners plan to further expand projects in Tay Ninh and Gia Lai with an additional investment of nearly VND 6 trillion, bringing the total investment for the 2026–2036 period to VND 18.3 trillion.
Upon full completion, the Hung Nhon – De Heus value chain is expected to generate nearly USD 2 billion in annual revenue, contributing to increased value addition, enhanced competitiveness, and stronger export capacity for Vietnam’s livestock sector. This collaborative model is also expected to become a benchmark for sustainable agricultural value chain development.
Speaking at the event, Deputy Minister Phung Duc Tien emphasized that this initiative goes beyond investment in technology, breeding stock, or modern production processes—it represents a long-term commitment to supporting farmers and advancing Vietnam’s agricultural sector.
He also highlighted the crucial role of Vietnamese enterprises in such value chains, stating:
"This demonstrates that Vietnam possesses enterprises with long-term vision, modern governance capabilities, and a strong aspiration to contribute to the development of national agriculture."
Mr. Johan van den Ban, General Director of De Heus Vietnam and Asia, shared:
"Through our partnership with Hung Nhon, De Heus aims to leverage mutual strengths to build a tightly integrated value chain—from breeding stock and animal feed to processing and traceability—thereby enhancing production efficiency, reducing risks for farmers, and creating sustainable value across the entire chain."
Mr. Vu Manh Hung, Chairman of Hung Nhon Group, reaffirmed the company’s long-term commitment to partnering with De Heus in developing a sustainable agricultural value chain.
"Building on De Heus’s internationally standardized technology and Hung Nhon’s deep understanding of the domestic market, we aim to deliver tangible value to farmers, contribute to local economic development, and enhance the competitiveness of Vietnam’s livestock industry," he stated.
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HANOI WELCOMES HIGH-QUALITY AGRICULTURAL INVESTMENT FROM HUNG NHON – DE HEUS
On the afternoon of May 6, Mr. Tran Duc Thang, Politburo Member, Secretary of the Hanoi Party Committee, and Head of the Hanoi National Assembly Delegation, received and held a working session with Royal De Heus (the Netherlands) and Hung Nhon.
Hung Nhon – De Heus advance high-tech, sustainable livestock development in Vietnam
Hanoi, May 6, 2026 – At the headquarters of the Ministry of Agriculture and Environment, Minister Trinh Viet Hung received and held a working session with a high-level delegation from Royal De Heus and Hung Nhon to discuss and promote cooperation in high-tech livestock farming and sustainable agricultural development.
HUNG NHON NEWS – ISSUE 02 (APRIL 2026)
With the aim of maintaining a continuous flow of information, spreading core values, and helping you stay updated on every step of the Group’s development, Hung Nhon is pleased to release Issue 02 of the newsletter, featuring key highlights from the past month
Hung Nhon - De Heus advance green agricultural investment in Can Tho
On April 20, 2026, Hung Nhon Group and De Heus Group paid a visit and held a working session with the People’s Committee of Can Tho City to discuss the direction for agricultural development in the 2026–2036 period. The meeting was chaired by Mr. Truong Canh Tuyen, Chairman of the Can Tho City People’s Committee, and Mr. Tran Chi Hung, Vice Chairman of the City People’s Committee, with the participation of leaders from local departments and agencies. Representing the business sector were Mr. Vu Manh Hung, Chairman of the Board of Directors of Hung Nhon Group, and Mr. Johan Van Den Ban, Chief Executive Officer of De Heus Asia and Vietnam, together with members of the working delegation.
Hung Nhon - De Heus and Can Tho City leadership conduct field survey in Tran De
Following the working session with the leaders of Can Tho City, the delegation conducted a field survey in the Tran De area to advance the investment plan for a sustainable, circular green agricultural value chain.
Can Tho City leaders, Hung Nhon Group and De Heus conduct field survey to promote aquaculture investment
The field survey conducted by Can Tho City leaders together with Hung Nhon Group and De Heus Group aimed to promote investment in local aquaculture development, as well as strengthen linkages and cooperation in production, processing, and product distribution.
![[Recap] CafeTalk "Síp Chuyện": Human resource management through empathy](thumbs/400x270x1/upload/news/e0692f08-c078-4739-866d-c0d57b81e8e3-2464.jpg "[Recap] CafeTalk \"Síp Chuyện\": Human resource management through empathy")
[Recap] CafeTalk "Síp Chuyện": Human resource management through empathy
On the morning of April 14th at the Ho Chi Minh City office, the Cafe Talk event "Síp Chuyện," paired with the "Happiness RADAR" survey, took place in an open, enthusiastic, and deeply reflective atmosphere.
HUNG NHON NEWS – ISSUE 01/2026 (MARCH 2026)
With the aim of providing a comprehensive overview of the high-tech agricultural ecosystem, Hung Nhon Group officially launches Hung Nhon News – an official communication channel accompanying the Group’s sustainable development journey.
The De Heus – Hung Nhon value chain joins hands to stabilize the market.
In the context of the agricultural sector facing multiple challenges, the call from the Minister of Agriculture and Environment is strongly encouraging enterprises to build green value chains, laying the foundation for enhancing agricultural product value and promoting sustainable development.
Pioneering the momentum of the investment wave into Gia Lai
Hung Nhon Group and De Heus participated in the Gia Lai Provincial Investment Promotion Conference, officially joining the province’s USD 33 billion investment inflow. This marks a strategic step toward realizing the vision of transforming the Central Highlands into a model hub for high-tech agriculture in the 2026–2036 period.
VND 3 billion allocated to build 50 Great Unity houses in Can Tho
In response to the Party and State’s major policy on “gratitude and social responsibility,” ensuring social welfare with the spirit of “leaving no one behind,” Hung Nhon Group and De Heus Group continue to implement programs to donate Great Unity houses to poor households and policy beneficiary families facing difficult circumstances across various localities nationwide.
A project chain worth over VND 13 trillion positions Tay Ninh as a high-tech livestock hub
On March 25, in Tay Ninh province, Mr. Le Van Han, Chairman of the Tay Ninh Provincial People’s Committee, chaired a meeting and working session with De Heus Group and Hung Nhon Group. The meeting was also attended by Vice Chairmen of the Provincial People’s Committee Nguyen Hong Thanh, Nguyen Minh Lam, and Huynh Van Son, along with leaders of various departments and agencies.
