Pioneering the momentum of the investment wave into Gia Lai

Hung Nhon Group and De Heus participated in the Gia Lai Provincial Investment Promotion Conference, officially joining the province’s USD 33 billion investment inflow. This marks a strategic step toward realizing the vision of transforming the Central Highlands into a model hub for high-tech agriculture in the 2026–2036 period.

The Gia Lai Investment Promotion Conference 2026 is regarded as a key event, marking a significant transformation in the province’s investment attraction efforts. With breakthrough administrative reforms—most notably the reduction of licensing time to just 38 days—Gia Lai is emerging as an attractive destination for both domestic and international investors.

At the event, the De Heus – Hung Nhon joint venture received an Investment Memorandum of Understanding for a project valued at VND 2.8 trillion, reaffirming its commitment to expanding investment scale and pursuing long-term development in the locality.

Representing De Heus – Hung Nhon, Mr. Johan van den Ban, General Director of De Heus Vietnam and Asia, stated that earlier in March, De Heus successfully completed the acquisition of CJ Feed & Care in Asia. This milestone further reinforces our long-term investment commitment in Vietnam, while enhancing De Heus’s capabilities in technology, human resources, and management, thereby enabling the company to deliver more comprehensive, efficient, and sustainable solutions for livestock farmers.

“As part of this development strategy, De Heus and Hung Nhon place particular emphasis on the Central Highlands region, with Gia Lai holding strategic importance. With its advantages in land resources, natural conditions, raw material supply, and clear provincial development orientation, we believe Gia Lai has all the necessary conditions to become a hub for high-tech livestock value chains integrated with processing and circular economy practices,” Mr. Johan van den Ban shared.

Also attending the Gia Lai Investment Promotion Conference 2026, Mr. Vu Manh Hung, Chairman of Hung Nhon Group, provided additional insights: the De Heus – Hung Nhon joint venture has implemented a total of 15 projects across Tay Ninh and the Central Highlands region, with a combined investment of approximately VND 12.4 trillion. In the coming period, the two groups plan to expand their investment by an additional nearly VND 6 trillion, bringing the total investment for the 2026–2036 period to VND 18.3 trillion.

According to Mr. Hung, the entire operational system is designed based on a circular economy model, in which livestock waste is treated through high-tech biogas systems and composting processes, converting it into organic fertilizer for agricultural production. “The project is also accelerating the development of rooftop solar power systems, aiming to supply around 30% of its electricity demand from renewable energy sources, thereby contributing to greenhouse gas emission reduction and promoting a green livestock farming model,” Mr. Hung emphasized.

Earlier, on March 11, during a working session at the DHN Gia Lai project with Mr. Thai Dai Ngoc, Secretary of the Gia Lai Provincial Party Committee, Mr. Vu Manh Hung reported that Phase 2 of the project had been completed and officially put into operation in February 2026—10 months ahead of the committed schedule. This achievement clearly demonstrates the project execution capacity, the effective coordination between the enterprise and local authorities, and the joint venture’s strong commitment to long-term investment in Gia Lai.

According to Mr. Johan van den Ban, building on the success of the DHN Gia Lai project, De Heus and Hung Nhon have identified Gia Lai as a strategic location in their roadmap to develop a high-tech agricultural value chain in the Central and Central Highlands regions for the 2026–2036 period. The total planned investment is approximately USD 106 million (equivalent to VND 2.8 trillion), aiming to develop one of the largest agricultural projects in the Central Highlands, meeting export standards for markets such as the EU, Japan, South Korea, and the Middle East.

Projects currently under study for implementation in the near future include: raw material storage and transshipment systems, feed mills, high-tech breeding farms for poultry and swine, and the development of corn raw material zones in cooperation with local cooperatives.

These projects will not only help secure input material supply and enhance production capacity, but also contribute to sustainable local economic development, increase export value, and improve farmers’ incomes.

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